Master of Science in Marketing

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The Executive MBA program requires 7 years of post-graduate employment. If you do not meet this requirement, please see our other MBA programs.

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Master of Science in Marketing

For you, brands are more than products and celebrity personalities—they are the experiences that can give meaning to life itself for those who connect with these brands. Take the lead in making even more powerful connections to brand experience through this MS in Marketing that helps you propel creative strategy through the right analytics driving the right brand insights.

Program Highlights

We build in advantages where we can so you can build the future you aspire to. That’s our promise and our mission. Here are just a few of these advantages in your program:

  • Complete in as little as 12 months
  • Learn online or in-person and full- or part-time
  • Customize your degree with electives in Analytics, Digital Marketing, Product Management, and more
  • In-program experiential learning opportunities in Houston’s high-performance job market

Course Highlights

The Master of Science in Marketing focuses on coursework in business, management and marketing. Required and/or elective course topics covered in your program may include the following: 

  • Marketing Administration
  • Intro to Digital Marketing
  • Management of Marketing Information
  • Business to Business Marketing
  • Brand Management
  • Entrepreneurship Capital

What Can I Do With a Marketing Degree?

A Marketing degree can position you for roles in marketing, advertising, sales and more. A few career paths that value a background in business and marketing can include:

  • Marketing Manager
  • Advertising Manager
  • Product Manager
  • Brand Manager
  • Account Supervisor
  • Business Development Director

Why Bauer?

As a Bauer graduate student, you’re more than a number. You’re part of a community of motivated, hardworking, passionate students supported by faculty, staff, alumni and partners with one common goal — to see you succeed. 

 

We know that you have options when it comes to your education, and that’s why at Bauer, we are committed to offering the highest quality program at a fraction of the price of other business schools. Here, you’ll get a world-class education that doesn’t break the bank. 

Icon for ROI Industry-relevant programs led by renowned faculty and personalized academic and career services shouldn’t cost a fortune. And at Bauer, it just doesn’t. The ROI on a Bauer graduate degree is unmatched — last year, our Professional MBA students saw a 44 percent salary increase upon graduation with an average starting salary of nearly $110,000 and a 93 percent placement rate six months post-grad (PMBA, 2023). 

ROI

Industry-relevant programs led by renowned faculty and personalized academic and career services shouldn’t cost a fortune. And at Bauer, it just doesn’t. The ROI on a Bauer graduate degree is unmatched — last year, our Professional MBA students saw a 44 percent salary increase upon graduation with an average starting salary of nearly $110,000 and a 93 percent placement rate six months post-grad (PMBA, 2023). 

Icon for Student Relationships Bauer students are just like you: driven and diverse. You’ll foster relationships inside the classroom through collaborative projects that replicate the teamwork of the boardroom.

Student Relationships

Bauer students are just like you: driven and diverse. You’ll foster relationships inside the classroom through collaborative projects that replicate the teamwork of the boardroom.

Icon for Excellent Faculty Our faculty are academic powerhouses who are leading scholars ranked among the very best in their fields for research quality and productivity as well as industry veterans and former c-suite leaders who share their experience in the classroom, making for an unparalleled experiential learning experience.  

Excellent Faculty

Our faculty are academic powerhouses who are leading scholars ranked among the very best in their fields for research quality and productivity as well as industry veterans and former c-suite leaders who share their experience in the classroom, making for an unparalleled experiential learning experience.  

Icon for Rockwell Career Center Our dedicated career center offers on-site coaching from a staff team that will help you discover and achieve your professional goals through self-discovery, opportunity exploration, resource creation and interview preparation.

Rockwell Career Center

Our dedicated career center offers on-site coaching from a staff team that will help you discover and achieve your professional goals through self-discovery, opportunity exploration, resource creation and interview preparation.

Ready to pursue your career-focused program at the Bauer College of Business?

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